Posted by cultivar on 23 January, 2008
After his crusade on school dinners, Jamie Oliver has been recently launched a new crusade on the plight of Battery Hens Vs Free Range Hens. He argues that the product of Free Range Hens is much better… for them and for us. I personally haven’t come across anyone who argues against this, in other words it’s common sense! Even the supermarkets have taken note as “consumers” (a strange word to describe people?) have elected to pay more for better quality products – what next?
I find this situation analogous to many businesses. Desperate to drive down cost (seen as the be-all and end-all to their customer – “the consumer”) businesses squeeze employees into tiny spaces within uninspiring boxes, starved of daylight and other stimulation, and organised around tightly defined processes with strict roles and responsibilities. This might be highly productive, yet I’m sure everyone with common sense can see that it’s hardly going to motivate people to give their best. They might as well be battery hens.
In these times when more and more jobs are outsourced to low cost economies (to drive down cost further) businesses increasingly need to get more from their employees if they are to compete within the global economy. Creativity and Innovation are the new buzz words that are heard in the boardroom, but will treating employees like battery hens foster the very best from them? In the war-for-talent will your offices attract the very best? How many of your employees will choose to look for a more rewarding environment in 2008? Do you really know the hidden cost of this?
I would like to suggest that forward looking businesses need to address this issue, indeed some of the best employers are already doing so and are reaping the rewards of their vision. It would be nice to see more companies employing architects and interior designers again, creating working spaces that inspire individuals, foster teamwork, and result in higher levels of creativity and innovation. The cost might be higher, but perhaps the result would be something your customers might pay more for, and put your business on the path to sustainable growth?
As Jamie might say:- “food for thought”?
Cultivar Consulting has developed partnerships with architects and interior designers so that we can introduce changes that inspire with our clients – contact us now to find out more…
www.cultivar.co.uk
Posted in business, business issues, strategy | 3 Comments »