Big businesses using social media to improve customer experience

As a consultant working in the field of service management I am always looking for examples to use with customers.
Last week I had a really great personal experience of how a big business can use social media to improve customer experience.  After a frustrating period of service problems with my home broadband connection I posted [...]

Global Economic Outlook – The New World Order…

I went to a really fascinating talk at Warwick Business School last week.  Dr Gerard Lyons, Chief Economist at Standard Chartered bank and respected global economic forecaster, shared his expert knowledge, insight, and personal views on key economic issues with MBA students and Alumni.  In his talk he covered the following:-

How the world got into [...]

How to spot the upturn early…

If you, like me, are keen to spot the green shoots of recovery then where will you be looking?
I spotted this interesting blog over at Harvard Business Review where the editors blog has been discussing the subject – click on the following link to  go to the article: – HBR Editors Blog
What signs will you [...]

Change 2.0 – The power of Social Media in managing organisational change.

introducing the concept of Change 2.0 and using Web 2.0 technology within organisational change programmes.

On-line Video : The marketing tool for 2009

 
 
 
 
 You may have noticed that more and more leading brands are using on-line video as a key marketing communication tool as broadband speeds get faster, WiFi ever more accessible, and with everyone having a PDA or phone with fast internet capabilities.
This isn’t suprising.  Video has many advantages as a communication tool.  Messages can be conveyed [...]

Business 2.0 – Delighting customers, shareholders and employees simultaneously

There has been lots of excitement about Web 2.0 – using the latest internet innovations to re-invent how the web is used.  Recently I have been studying something called Transformation 2.0 – using latest web based communication tools such as blogging to improve how businesses implement change programmes. Now I’d like to propose that managers [...]

Management Innovation – Creativity leads to Business Success

In comparison with Product Innovation, there is very little Management Innovation i.e. how companies do business. This can be proven by just looking at the number of research paper citations for each of these subjects in journals and publications each year. Product Innovation papers outstrip Management Innovation papers many, many times over.
If innovation stems [...]

Apple tops list of worlds most innovative companies

For the fourth year running Apple tops the Business Week magazine / Boston Consulting Groups’s global poll of the worlds 50 most innovative companies. Google and Toyota filled the other top places.
As Western economies move into slowdown and possible recession then innovation could be a target for cutbacks. However, you can be sure [...]

Corporate Social Responsibility – Pangea Day 10 May 2008

What is Pangea Day? Pangea Day taps the power of film to strengthen tolerance and compassion while uniting millions of people to build a better future.  In a world where people are often divided by borders, differences, and conflict, its easy to lose sight of what we all have in common.  Pangea Day seeks to [...]

Get Creative – knock a zero off your budget!

  
With maverick flair and a strategist’s disdain for accepted wisdom, globally renowned architect Jaime Lerner re-invented urban space in his native Curitaba, Brazil.  Along the way he managed to revolutionize bus transit, awaken green consciousness in a populace accustomed to litter and blight, and change the way city planners and bureaucrats world-wide conceive what’s possible [...]